I think in this case Mr. Lynch is absolutely right. The powerpoint is clearly libel clearly directing it toward Lynch and not the industry as a whole. I hope Lynch wins! The FTC and the “Funeral Rule” has been put in force for the protection of the consumer. By this Mr. Lynch would have had to provide a general price list to the families he has served giving them options to choose how much they spend. The consumer controls what he spends not Mr. Lynch. Just because your a non-profit organization doesn’t make you immune of violating the laws of slander and libel which you have clearly done.